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Concept Creator & Copywriter

Project Based

The Johnnie Walker Journey events are designed to build strong identification with the iconic brand and deliver experiences that are transformative, captivating and truly progressive. Each event is built on a platform of live-action that speaks authenticity through music, fashion, and cutting-edge multimedia delivery.

I was tasked as Concept Creator and Copywriter to provide the overall creative concept and, along with the team, provide turn-key delivery. From press releases to invitation and promo copy, the goal was to create an unforgettable experience that embodied their brand DNA of bravery, authenticity, and cool. 

Production team: Liquid Impact