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I’m Allen, an American living in sunny Denmark. Back when I started, SEO was all about abusing keywords and email campaigns weren't nearly as civilised as they are today. We've come a long way.

Nowadays, I work with headlines, long- and short-form blog posts, product descriptions, emails, newsletters, SoMe captions, collection texts, POS material and video scripts. And don't forget the lead-generating ads that pay for the whole thing.

Whether creating product descriptions or post-purchase emails, the ultimate goal is the same — engage. 

Yes, there are differences between the two, but the people targeted by each of them can be sparked with the right words.

That’s the best part of what I do. Finding that spark.